When choosing your business, try this! Part 1

July 6, 2021

When choosing your business, try this! 

Whatever business you decide to start, there are at least three things to remember when considering your options.

1. Focus on a niche market to make marketing easier

As with any business, marketing is the key to success. It is not enough to know that there is a market demand for your product; you also need to find ways to attract the people who are most likely to buy it. You need to attract the right kind of shop visitors who will discover your products.

Fortunately, it's much easier to run a marketing campaign when you cater to a specific audience group or identity (for example, vegetarians in your city, board game enthusiasts, photographers). You can produce social media content that resonates with these people, or you can place ads that target their interests. 

Adopting this approach can also help you build a consistent brand image as you will have a more concrete idea of who you are talking to.

Consider how you can focus on a specific audience for your product and how you can make the business you've built work for them. If you already have a fairly large audience (blog, YouTube channel or Instagram account), perhaps you can even find a way to not only build your business based on your existing audience, but also to expand it.

【Source text: by report】

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