You work hard to market your company. You've written a website description, optimized images, and mastered most of the other elements of effective search engine optimization (SEO).
However, if you are like many business owners, one aspect of SEO may be giving you the trouble: the website description.
What is a website description?
Site descriptions are meta tags that describe the content of a web page in a 155-160 character summary.
When a site description contains the keywords being searched for, search engines will display it in the search results. Unlike page titles, site descriptions are not a ranking factor, but they do entice users to click through to the page and are part of effective onsite SEO. You will see them in page code such as <meta name="description" content=, followed by a text description.
Let's take the example of "temporary tattoos", when you enter a search query into Google you will see the search results page (SERP).
This page is extremely complex, but for now let's ignore all the ads, images, and videos and focus on the more traditional natural search results.
Looking at someone else's website description makes the whole process look simple, but it is this simplicity that makes it difficult to write. The limit of around 155 characters means that a website description can't be much longer than a Twitter tweet.
A good description will give you a brief overview of what the site is about and a compelling reason to click on the title tag. It all happens so quickly and easily that many searchers won't even notice they're making a decision.
【Source text: by report】