Now that you are ready to enter the market, the next step you need to think about is how to successfully integrate your brand into the overall market demand system, which requires you to figure out your development plan and brand positioning.
At present, the mainstream cross-border e-commerce sales model is a third-party platform or independent shop path.
The third-party platform model is essentially a centralized cross-border e-commerce platform where many merchants are stationed at the same time and sell their goods to consumers through the platform channel. It is significantly different from the stand-alone model. The third-party model is characterized by strong centralized management, as all basic service content is provided by the platform, so the platform holds most of the autonomy of the merchant, from the access threshold, commodity types, shop visual style to marketing methods and operational means, and the merchant traffic source mainly relies on the platform. The foundation of the independent station model is that merchants can achieve complete independence, merchants build their stations, determine their brand development strategies and marketing models, to a more independent and mature posture for consumers, their traffic is more dependent on their marketing effects in the market.
Today, as the cross-border e-commerce industry is gradually maturing, third-party platforms and independent websites have become the two most mainstream ways to go to sea, with a large number of domestic merchants selling their products to consumers around the world through platforms or brand websites every day. Based on the development direction of the merchants after entering the cross-border e-commerce market and the different stages they are in, we can roughly divide the domestic overseas brands into several distinctive groups.
According to the direction of development, the more representative ones are those who make use of the mature domestic industry chain to develop a standard product strategy and those who wish to build their brands to differentiate their products and go out of the circle or deepen their vertical fields. Secondly, according to the stage of development, they are divided into new start-up merchants and mature merchants who have experienced initial development and are eager to break through bottlenecks.
【Source text: by report】
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