The partnership between Walmart and Shopify

July 7, 2021

According to TechCrunch, a report by Marketplace Pulse shows that Walmart added 3,000 merchants in June and expects to exceed 3,600 in July after it announced it was opening its marketplace to Shopify's small business sellers.

The two companies were still aiming to add 1,200 new sellers by the end of the year, and the two companies are ahead of schedule with their "KPIs".

The figures show that Walmart has already grown three times as many sellers in June as it did in early 2020, and Marketplace Pulse expects the number of new sellers in this marketplace to increase by more than 15,000 by the end of 2020.

The number of Walmart online shoppers also grew significantly during the epidemic, and although no specific figures are available, in May the Walmart App became the number one shopping app on the iPhone, overtaking Amazon and eBay.

According to data from the CIMB Institute, Shopify's share of retail e-commerce sales in the US has surpassed that of eBay. Starting as a skateboard seller, Shopify understands the "pain" of small and medium-sized businesses, so it has gathered more choices of niche online shops on its platform. Moreover, Shopify gets its traffic not from search but social apps such as Facebook, Instagram and Twitter, avoiding Amazon. The partnership between Walmart and Shopify complements each other in terms of channels and brands, challenging the online giant Amazon once again.

【Source text: by report】

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