The four elements of a good independent site

July 3, 2021

Shopify independent station in 2021 is a windfall. Many sellers want to do their business on this platform, but do not know how much money to invest. 

Shopify is just an independent station-building tool, more or less budget wouldn't equal success. The four elements of a good independent site (one is not necessary) are summarized below


Your portfolio website is one of the most important promotional assets you have in your marketing toolbox, whether you work independently or as an agency.

Not only does it provide you with a place to showcase your creative work to potential clients, but it also allows them to discover your brand, evaluate your service offerings and contact you as they go through their shopping journey.

But the best thing about portfolio websites is that they are one of the few digital channels over which you have full ownership. Unlike social media pages, such as Facebook or LinkedIn, you have complete control over the visual design, style, and content presented on your site. This simple fact makes the potential of your portfolio so powerful, as it opens the door to a variety of unique promotional tactics to position your business.

Selection of products

Ways to Find a Product to Sell

  1. Solve a customer pain point.
  2. Appeal to enthusiastic hobbyists.
  3. Go with your personal passion.
  4. Consider your professional experience.
  5. Capitalize on trends early.
  6. Read customer reviews on existing products.
  7. Find product opportunities in keywords.
  8. Litmus test before you launch.


Trust is the foundation of every successful sale. Today’s shoppers have countless options available at the click of a mouse, and business owners can track every click. 

Trust builders are elements or design details that reassure shoppers—they quell doubts and help shoppers feel relaxed about making a purchase. Trust breakers fill shoppers with apprehension, making them question the validity and authenticity of the business and creating doubt as to whether making a purchase is a safe choice.

Conversion rate

The average conversion rate on Shopify is just 1.5%. That puts it below the most recent industry benchmarks of around 1.85%. If your Shopify conversion rate is higher than 3.1%, you're in the top 20% of Shopify stores.

【Source text: by report】

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