Shopify has upgraded its partnership with Pinterest to make it easy for merchants to get their products online and promoted in response to growing consumer demand around the world.
The Pinterest marketing channel in the Shopify backend is now available in Australia, Austria Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Today, over 1.7 million Shopify merchants worldwide can easily place their products on Pinterest and set them up as buyable product pin images.
How does this work exactly? First, merchants need to install the Pinterest app, which can then be accessed from the Dashboard. The app will automatically place tags, create a catalog, receive natural traffic, and initiate clicks, conversions, and the first dynamic retargeting campaign for the merchant.
In addition, for the first time, merchants will have access to 2 new services.
【Source text: by report】