Dropshipping News

Independent sites are the new trend to go global with DTC (Direct to Consumer) brands

July 8, 2021

More and more merchants are seeing the long-term gains of building an independent website (or self-built website).

With the transformation of the domestic industry chain, the consensus that the independent website model is the future is becoming a reality.

Whether a merchant is starting or moving from a third-party platform to an independent website, the number one motivation and demand behind it is to optimize the channel, achieve DTC operations, and connect directly to consumers with an independent and autonomous brand image.

Therefore, for domestic merchants in the transition stage, especially for OEMs who need to get rid of the homogeneous price war competition and expand their profit margins, it is a great opportunity for them to catch the wind of the development of independent websites and thus upgrade their brand value and product strength.

【Source text: by report】

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